Shopify CRO · Conversion research · Experimentation
I'm Maqsood. I help Shopify brands and the agencies behind them understand where shoppers hesitate—and turn those insights into clearer experiences and measurable experiments.
Based in Pakistan · Open to client projects, agency partnerships & CRO team roles
Ways to work together
Better ecommerce experiences start with understanding customers. Here's where I can contribute.
A Shopify Revenue Opportunity Audit that connects funnel data with customer behaviour and practical priorities.
White-label CRO support for agencies that want a clearer picture of what happens after the ad click.
Ecommerce experience, conversion research skills, and early hands-on experimentation practice.
Selected work / Shopify experimentation
A product-page experiment exploring whether reducing visible options could lower decision friction at the buy box.
Anonymised client project
The control presented three options. The variation simplified the decision around one primary option.
My contribution: hypothesis development, treatment direction, test monitoring, and results interpretation.
The variation recorded stronger purchase conversion during the approximately three-week test. The learning informs further testing around choice and buy-box clarity.
A little about me
I'm Maqsood Hussain, an ecommerce freelancer and BBA Marketing student based in Pakistan. My background spans product listings, ecommerce operations, and digital marketing.
Today, my focus is Shopify conversion research: understanding the funnel, investigating customer behaviour, and developing hypotheses worth testing. I'm building my experimentation practice through real store projects and welcome collaboration with experienced CRO teams.
I value clear evidence, useful recommendations, and honest interpretation of results. If you work in ecommerce, marketing, or experimentation, I'd also be happy to connect.
Start a conversation
A store to improve, a client project, a team opportunity, or an idea to exchange—tell me a little about it.
Let's talk on WhatsApp ↗